Here’s How Drupal 9 Can Give Small Businesses a Boost

By Elizabeth Clor

As many small businesses struggle to stay afloat through the pandemic, a strong online presence could mean the difference between weathering the storm or closing literal (and figurative) doors. 

Despite the necessity of building a brand online, 36% of SMBs still don’t have an online presence. Many are held back by the cost associated with developing a website, or because they’re unsure about how to get started developing one. As a result, some companies don’t make one at all. Others attempt to create their own website via web hosting platforms. But not only can this be technically difficult, it can also be costly: In one study, small businesses cited cost as a key reason behind their decision not to have a website.

Adopting a content management software (CMS) solution is a good alternative to going it alone. Many SMBs shy away from CMS solutions because they assume that they are better suited for larger enterprises. The reality is, however, that there are myriad ways SMBs can benefit from a CMS solution—particularly one like Drupal 9. This CMS solution does not require small business owners to have any prior website development experience and is designed to look after a small business’s top-of-mind issues, including cost, cybersecurity, design, speed, and scalability—while owners can focus on what’s most important: the health of their business. 

4 Reasons SMBs Should Choose Drupal 9

1. It’s scalable: SMBs stand to gain all of the same benefits from Drupal 9 that larger companies do. For example, because Drupal 9 is scalable, small businesses can create a website of any size that meets their needs—no matter how little or much content they might have. Typically, if a SMB owner decides to host their own website, it’s harder and more expensive to scale the size of the site because doing so requires the adoption of additional products, services or upgrades. 

But with Drupal 9, small businesses don’t have to spend money on hardware or third-party help in order to expand the size of their website. Nor do they have to worry about spending time or funds maintaining their website because Drupal 9 runs software updates automatically. 

2. It provides out of the box design: If SMBs decide to host their own website, they will also be responsible for designing the aesthetic of the site. Drupal 9, on the other hand, comes with numerous customization options that can help small businesses add different design elements or functionalities to their websites without prior design knowledge. These features allow small businesses to create an appealing website aesthetic easily—saving them both time and money. Drupal 9 makes it easy so that small business owners can focus on more important things, like their entrepreneurial endeavors and the health of their business 

3. It offers protection: There are certain risks and needs that are more pertinent to small businesses than other enterprises. Specifically, SMBs should be concerned about the security of their websites: Small businesses are more likely to fall victim to website hacks or viruses. In fact, 43% of cyberattacks are on small businesses. With Drupal 9’s active community of security experts who are constantly combing the solution’s code looking for vulnerabilities, the integrity of a small business’s website is always intact. And, in a worst case scenario, this team is available to help their customers on a 24/7 basis. 

4. It’s fast: Speed is another important consideration—especially for small businesses that are using their site for e-commerce purposes. The faster a page loads, the more money they can make. In fact, one study found that a one second delay in page response can result in a 7% reduction in conversions. Even if an SMB doesn’t sell its products online, potential customers will abandon a website if pages take too long to load. But with Drupal 9, website responsiveness isn’t a concern. 

In its 8th release, Drupal was designed with the mobile-first approach—meaning that the solution was updated to provide speedier load times for websites being accessed via mobile devices. Drupal 9 took this further by lending its support to responsive images. Websites will look their best for users and potential customers, no matter how or where they are being accessed from. 

There are certain risks and needs that are more pertinent to small businesses than other enterprises, like speed, cost and security. Drupal 9 is designed to help SMBs address each of these concerns. But adopting a CMS solution like Drupal 9 requires SMBs to reject their prior conceptions of the technology: They have to start seeing it as something that they can use themselves and afford. Drupal 9 is the CMS solution that’s accessible, cost-effective, and isn’t just something for the larger enterprises to enjoy.