Why Website Performance is Your Secret Weapon In the Battle for Customer Experience

By Elizabeth Clor

First impressions are important. They help inform how people perceive others, and can make or break any relationship. This is especially true when it comes to a company’s customer experience. To retain current customers and attract new ones, you need to impress them from the get-go. 

Your website is often the first interaction a potential customer has with your brand. Customers expect your site to load within three seconds. If it takes longer than that, DoubleClick by Google found that more than half of mobile visitors will abandon your page. Even a one-second delay could add up to a 7% reduction in conversation rates.

But no need to panic—with the right strategy and resources in place, you can leave a lasting impression on customers. The solution? A highly customizable content management framework (CMF) like Drupal and a hosting cloud solution with the experience and knowledge to leverage Drupal’s unique advantages.

Optimize Your Site for Ultimate Customer Engagement 

Before you determine which improvements you need to make to your site, consider your goals. How do your customers currently interact with your site? What kind of customer experience do you want to deliver? 

Then, ask yourself what would happen if your site were to crash. Would you lose customers? If the answer is yes, it might be time to consider investing in site optimization. After all, when it comes to maintaining a consistent customer experience, you need to be prepared for the worst-case scenario. 

Determining your current requirements will help you identify any customer experience gaps in your site or hosting solution and make it clear where investments should be made.

Driving Engagement with Drupal

There are three key elements for engagement with Drupal: leveraging its unique flexibility to create an amazing experience, ensuring you have a solid framework to work with, and having the right team in place to keep your site optimized.

Because of its flexible, customizable nature, Drupal is a great fit for companies and organizations across industries. And combining Drupal with the right cloud solution can help you address challenges from lack of speed and mobile responsiveness to website language translation. 

But Drupal’s flexibility also means that deploying it can be a heavier lift than other less customizable content management frameworks. So, you’ll need to build a Drupal team that can design, build, and maintain your site. 

A successful team will also include a hosting partner that can ensure a fast and reliable site experience, so users will keep coming back for more. With the right partner to fit your website’s hosting needs, you will have all the ingredients for a successful customer experience. 

To learn more about how you can take advantage of Drupal’s flexible, customizable framework to improve customer experience, download our ebook:

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