The holiday season presents a great opportunity for e-commerce sellers. As the festive mood rises, people around the world prepare to open their wallets and buy gifts for their family members, co-workers, and friends. To capitalize on this annual spending spree, businesses need to ensure their e-commerce sites are ready for the holiday season.
1. Sites Must Be Mobile-ready
In 2016, mobile e-commerce traffic surpassed desktop traffic for the first time. Meanwhile, industry experts predict that customers will make 35 percent of their holiday purchases on a mobile device in 2017. Therefore, it is clear that businesses that optimize their sites for mobile users will have an edge over their competitors this year. E-commerce sellers need to ensure their sites display properly and are easy to use on a small touchscreen mobile phone or tablet. Responsive web design can help to ensure that e-commerce sites offer the same great experience to both desktop and mobile users.
2. Can your server handle increased volume?
Large increases of site traffic can often lead to sites crashing, so make sure you have preparations in place, such as load balancing. A site crashing during this very important season can mean lost sales now, as well as damage to your reputations that could mean lost sales in the future. Not to mention, a crashed site is extremely vulnerable to malicious activity.
3. Test, Test, Test
Testing is one of the most important parts of holiday preparation for e-commerce website owners. Bugs on e-commerce sites are costly at any time of year, but during the holiday shopping season they can cause businesses to miss out on huge numbers of sales. Before the holiday season starts, it’s vitally important to test every aspect of the e-commerce site to ensure it works well. The checkout process must run smoothly on desktop, mobile and tablet to maximize sales.
When customers are shopping online for last-minute gifts, they often have questions about the products. If they can’t get timely answers to these questions, customers are likely to take their search for the perfect gift to a competitor. Businesses that offer real-time customer support via an online chat service may be able to convert more browsers into buyers this holiday season.
5. Make Sure all Security Measures are in place.
In this day and age, this is the most important point of all. Malicious activity could mean stolen customer information or crashing your site. Both of which are detrimental to your reputation. If you do not think that you are able to fully protect your site, contact a managed security provider. They have the means to provide the utmost in security measure. For e-commerce, a provider that can offer PCI compliance is a must.
In order to capitalize on the holiday season, your e-commerce site should be ready for an influx of visitors. Using a managed service provider can be a huge asset during this time of year. Contegix can help with this. We provide hosting and cloud application solutions to help businesses ensure their sites are reliable at all times. By developing and testing their sites, e-commerce businesses can ensure their websites deliver excellent service to all their customers. Contact us today.